Q&A: Dr. Ken’s Founder and CEO Dr. Ken Nussen

ToothHugger had the pleasure of sitting down with the man behind Dr. Ken’s mission, founder and CEO Dr. Ken Nussen, and learn a little more about what drives his vision for green oral health care.

What’s so clean and green about Dr. Ken’s?

Dr. Ken’s oral care products use no animal ingredients and no animal testing. We do not
use artificial flavors, sweeteners, or colors. There is no gluten soy or sugar and there is
no SLS. Our products are PETA approved.

How did Dr. Ken’s get started?

After evaluating the toothpaste category it was obvious that most commercial and natural
toothpastes come in different formulas. Those looking for whiter teeth go for the “Whitening”
formulas while other prefer “Tartar Control” or “Antiplaque.” “Who, besides marketers,
wouldn’t want everything in one toothpaste – or mouthwash?” I started Dr. Ken’s too offer all-inclusive
comprehensive benefits in a single product. I was a practicing dentist for over 20
years and started Dr. Ken’s in 2004 using only 100% natural ingredients.

What’s your favorite Dr. Ken’s product?

I love our Mouthwash! It is simply the best mouthwash on the market. It does not have
any alcohol that dehydrates your gum tissues. It contains great all natural ingredients
such as green tea extract and aloe that all combine to provide antibacterial,
antigingivitis, antiplaque, anti-tartar, antioxidant and even whitening benefits in the one
rinse! It really feels that you accomplished something when you rinse without that
shocking alcohol feel with consumer brands. The spearmint and cinnamon flavors are
great.

What makes you smile brighter?

I really enjoy creating a new product from a concept to a finished product on the shelf.
It is fun and fulfilling knowing a quality product is available that offers superior benefits
to the consumer than the competition.